U100 showcases additive-free dried fruit push at Anuga

U100 used Anuga to pitch its clean-label dried fruit line to global buyers as demand grows for transparent, additive-free snacks. The China-based manufacturer highlighted its apple product format, factory footprint and retail reach as it targets more international distribution.

Why it matters: - Clean-label snacks are moving from niche to mainstream as buyers and shoppers push for shorter ingredient lists and fewer additives. - U100 is positioning itself to benefit from that shift with additive-free dried fruit designed for retail chains and export markets. - The company’s pitch matters because shelf-stable snacks often rely on preservatives, which makes clean-label preservation a harder manufacturing problem.

What happened: - U100 presented its products at Anuga, a major global food trade show. - The company highlighted its additive-free dried fruit business to international buyers, distributors and nutrition-focused attendees. - A European retail buyer at the show said clean label is now a primary filter for retail procurement. - U100 linked from its exhibition materials to company information, product details, the apple dried fruit product page and the official website.

The details: - U100 was founded in Hong Kong in 2014 and belongs to Zhonganya Group. - Zhonganya (Beijing) Technology Co., Ltd. serves as the company’s headquarters. - U100 operates two factories, one in Hubei and one in Shandong. - The brand focuses on R&D across four core categories: dried fruits, fruit beverages, nuts and candies. - U100 says it works with premium convenience stores and supermarket chains including 7-Eleven, Lawson and FamilyMart. - The company says it has cooperated with more than 100,000 retail stores. - The featured apple product uses selected high-quality apples that are manually graded and screened. - The fruit is divided, peeled and cored before three steaming and three drying cycles. - U100 says that process is designed to remove cold properties while preserving nutrients, vitamins, dietary fiber and minerals. - The ingredient list contains only apples, with no added sucrose or artificial components. - Ten jin of raw apples are concentrated into one jin of dried fruit. - The apple product is packaged independently and has a 270-day shelf life. - U100 says its production facilities use rigorous quality control frameworks and are designed for export compliance.

Between the lines: - U100 is using Anuga to signal that Chinese manufacturers can compete on clean-label standards, not just price. - The company’s messaging blends traditional processing language with modern retail requirements, which helps bridge consumer trust and export positioning. - The references to major retail chains and a large store network are meant to show scale, which is often as important as product quality for global buyers.

What's next: - U100 is likely to keep using trade shows and buyer meetings to expand overseas distribution. - Retailers looking for additive-free snack suppliers may compare ingredient simplicity, shelf life and factory capacity against other clean-label brands. - The company’s next challenge is turning exhibition interest into repeat orders across more markets.

The bottom line: - U100 is betting that additive-free dried fruit can win both on ingredient transparency and on supply-chain scale.